Wood Therapy in the USA: A General Overview
Wood Therapy Treatment in the US
Have you ever heard about impactful wood therapy? As per our research, it is one of the most popular therapies among majority of people who want to sculpt and shape their body in a pleasing and harmless way. The wood therapy is a massage technique which involves the use of wooden tools to correct the size and shape of different body parts in a completely natural and non -invasive manner. The tools used in this process are specifically designed by keeping in mind the structure of a human body.
This massage is administered with certain amount of pressure required on certain parts of the body to stimulate the lymphatic tubes. It is intended to bring an improved blood flow to the targeted areas of your body. The therapist resorts to a series of repetitive movements of wooden tools and implement in selected body areas, targeting the muscle, fat, and cellulite. This pressure afterwards escalates the breakdown of fat muscles and cellulite and allows them to drain out with other toxins.Some essential oils are also used in this process for excellent results.
The release of toxins from the body subsequently improves the metabolic structure of an individual and thus never allows the fat to get deposited in the body. The wood therapy is helpful in shrinking the disproportionate bulges from our body and leaves a smooth appeal by moving the cellulite tissues accumulated under your skin.
The ultimate aim of this massage technique is to tone the body and skin of an individual. Although it come along with multiple benefits like, reducing anxiety, tension and pain in the joints and muscles. It restores the energy in the body and balances it for an all-round development of health.
Most common wood therapy tools used for such therapies are smooth roller, Swedish cup, shaper table which are incorporated in the process. The therapy itself is a mixture of numerous techniques like the body wood therapy for remodeling and sculpturing of the body, facial wood therapy to attain a firm facial skin, wood therapy on bust for an attractive bosom and anti-cellulite wood therapy aiming to destroy the excess fat in the hips, thighs and waist line.
Wood therapy sessions usually last for about 20 minutes. A total recommended session is 15 minutes for a satisfactory result, but as per experts, one can observe changes in their body from the third session itself. The effectiveness of wood therapy is determined by several factors which includes with how much care it was carried out, the number of sessions undertaken and the necessary lifestyle changes. A wood therapy treatment combined with a healthy lifestyle can lead to great results.
Massage Centers in USA & Texas (Houston)
Texas Massage Therapy Association is the regulatory body in the field of massage. All the massage centers across USA are registered under this body and hence the safety is ensured during the treatment.
Personal wellness and health are two primary reasons why people go to massage centers. Research speaks about people, who experience a massage between July 2016 and July 2017 are due to medical reasons such as pain management, soreness/stiffness/spasms, and injury rehabilitation. As many as 89 percent people agree about its effectiveness while 29 percent of population has tried this simply for relaxation or stress elimination.
Massage Therapy as an Occupation
An industrial analysis report published by the American Massage Therapy Association gives significant insight into the current status of the massage therapist profession in the country. It talks about the acceptance of the value of massage by the public and the medical society, and a growing demand of consumer usage of massage in the country.
In the states of USA, the massage therapists are primarily female, and they like to take this as a secondary job option. The professionals mostly come from the middle age groups and due to the skills and experience required to perform the job only a few are there who falls in the younger category of massage therapists.
The setting of the massage therapy shows a different trend. The therapists mostly operate from their independent office or home or associated to any spa and health care centers as per their own convenience. They spend an average of 19.5 hours per week to deliver quality services to their customers. Majority of them are relying on their permanent clients who repeatedly visit their spas.
Costing Across the States
The cost varies according to massage centers. Across Texas, few centers charge only $125 per session or $690 for 6 sessions while, few others charge $50 for a single 30-minute session. They offer customized packages which prove less expensive for a person. Apart from that, a complete package helps to give effective results.
FuturePpredictions (Costs, Number of Centers, increase/Decrease in Demand, Other Similar Competing Surgeries)
As per an estimated research published in the year 2017, the massage therapy was $16 billion industry in the US. It reflects a clear difference to the data when compared to 2005, where it was estimated to be $6 to $11 billion a year.
According to a consumer survey which was conducted in 2017, an average of 19 percent of adult Americans receive at least a single massage between July 2016 and July 2017, and an average of 33 percent of adult Americans received a massage in the previous five years.
A fresh survey done in July 2017 indicates that about 24 percent received a massage in the past year. As per a study conducted in July 2017, 21 percent of women and 16 percent of men have reportedly undergone a massage in the past twelve months. Another study claims that 23 percent of massage consumers have reportedly received their last massage at a spa in 2017.
The massage industry is not free from challenges. The American Massage Therapy Association report says that the vast majority of people enjoying industry services in the country fall between the age group of 20 to 64. So, a growth in the population would contribute to the revenue market. But it is expected to grow slowly causing a future threat to the industry.
Moreover, massage as a non-surgical beauty technique may not produce similar results like a surgical method for example, a liposuction. Naturally, it faces tough competition from other surgical body correction methods available in the market.
Trends
Therapeutic massage is a popular trend coming up in USA and Texas region. Based on the macroeconomic structure of the country, it is estimated that there will be a 5 percent growth in the massage industry from this year onwards. This has happened because of a positive growth in the annual per capita income of the population, which encourage people to spend an extra amount in massage. The massage industry is growing at a rate of 7.3% which is expected to touch $18bn in 2018.
of it.
Economic and social impact
A sizeable amount of revenue generated from healthcare services which include the massage also. A study spanning the period from 2012 to 2017 shows, there is a 4 percent increase of the therapists and a 3.3 percent rise in employment in the massage industry. The future growth is predicted at a rate of 4 percent per annum through 2022.
People in the USA have started discussing massage with their regular doctors, who recommend them to go to special centers. Last year in 2017, approximately 18 percent of the population discussed massage therapies to their doctors and got a recommendation on that. Physiotherapists also recommend massage therapy to their patients whenever they require. Most massage therapists and consumers want the massage sector to integrate with the health care and want to enjoy the possible benefit
Conclusion
In spite of the awareness about the therapeutic benefits of massage, people treat it as discretionary spending. Massage comes under the disposable income in the USA. Only a rise in per capita disposable income will cover the growth of expenditures in massage industry in future. A favorable per capita growth is predicted in 2018, so in every possibility, it will put an impact in the therapeutic massage industry.
Below are some of the major impacts of the wood therapy industry –
- With increasing disposable income, the expenditure on exotic massage therapy such as wood therapy has increase
- The centers specializing in wood therapy has especially grow in number in those states where people are spending more on traditional massage therapies
- The number of people employed by this sector has surpassed some other SME within the next 10 years.
- The number of people employed in Texas to provide wood therapy industry will also keep growing in the ne